AI Strategy · Project 01

Cressi

Your personal shopper, reimagined.

Cressi is an AI-powered Style Intelligence platform built to understand taste, identity, and how people actually live. It is a personal shopper that learns you: how you dress, what you love, and what you would never wear, then curates with the precision of a stylist who knows you personally.

As co-founder, Chief Creative Officer, and Chief Product Officer, Erin is the stylist behind the concept. She trained the AI on the instincts of a working stylist with over fifteen years of taste to draw from, and she leads the brand's creative vision, product design, and voice from the ground up.

This is what happens when a creative director builds technology: it feels intuitive, personal, and human, especially in a space as personal as style.

Scope of Work

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