AI Strategy · Project 03
A rum brand, built from the label up.
11 Parishes is a rum brand brought to life through a complete digital identity. Erin designed the website, authored the brand guidelines that define how the brand looks and speaks, and produced AI generated content to power its visual world.
The result is an identity that feels crafted, considered, and unmistakably premium, from the first scroll to the last pour.
Scope of Work