About

About Me

Erin Moye, Moye Bien

I launched Moye Bien in New York City in 2010 with a clear vision: to merge fashion-driven creativity with world-class production execution. What began as a boutique offering quickly grew into a powerhouse of end-to-end photo and video production, creative direction, and editorial storytelling—grounded in precision, taste, and the kind of set leadership that brings teams to their best work.

Over the years, I’ve become known as a dynamic creative and production executive, leading global campaigns for top-tier brands and ensuring that every deliverable—from still photography to complex motion shoots—aligns seamlessly with brand voice and strategic goals. I specialize in building high-performance crews, streamlining workflows, and integrating AI-supported production tools that elevate quality, accelerate timelines, and unlock smarter creative decision-making.

My work expanded again when I founded Cressi, the world’s first AI-powered Personal Shopper & Style Expert. As Co-Founder and Chief Content / Product Officer, I blend human insight with advanced AI to create a new era of personalized style and shopping guidance. Cressi learns through conversation, visual cues, and contextual preferences—curating editorial-grade recommendations designed to make life more effortless, intentional, and beautifully styled.

For more, visit Cressi.ai.